Best Financial Website Design Companies of 2013

What it takes to create a top financial website design company in 2013.

The financial industry has historically not need a web presence to obtain business. Most businesses have generally generated business through word of mouth, referral and relationship building. We can all agree these are the best ways to obtain business.

What has changed though is the need to have your website match your company culture. Have you ever been in a meeting have a potential client want to see your website, or reference having viewed your website? If the thought of this would make  you cringe, then its probably time for a website redesign. In the financial industry which includes private equity, banking, wealth management, investment banking, financial services, and institutions.

This article will focus on some of the latest trends in financial website design for 2013. If you are considering redoing your website, you may want to use the following as a guide. The goal of a financial website design should be to instill trust, and professionalism.

Most important elements of a financial website redesign should include:
Clean design
Clear point of view
Annual Reports
Use of real pictures, not stock photography
Social Media

We have compiled a list of sites that display some of the best financial website design company trends of 2013.

Dap Trading:

They do a very good job of implementing a clean design along with real pictures of their employees. They also built their site out on BootStrap HTML so the design is very mobile friendly. They also only have a LinkedIn profile as they do not use any other social network.

The Carlyle Group
The Carlyle Group does a great job with large images. They also provide very clear call to actions highlighted in green. To instil emotion they add in inspirational quotes on each page. The use of human, real images put person behind the company.

BlackStone
The Blacktone site adds their quarterly report as the first call to action on the home page along with their press release. The also show their charitable contributions on the right hand side. What we really like about Black is how they organize their content. They are also one of the only site in the financial industry that pushes social media as a feed on their homepage. With all of these tactics used, I am sure their client trust them immensely.

Apax:
The Apax site is one of our favorite sites in teh financial industry. They have created a very clean site with clear call to actions. We really like how Apax added their annual report on the home page, clean and concise call to actions on the home page. Their internal pages are also very organized, clean and they have a good use of internal images.