BLOG: LEARN WITH US
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4 Copywriting Mistakes You’re Making
22-Feb-2012
When we think of attracting users to a website, we think of outstanding and captivating web design. But, when we think of keeping users at our website, we have to switch our focus from design to content. What, ultimately, drives a customer to take action on any site is something each user reads. So keep in mind that copywriting is just as important as design and development and, just like the latter two, there are common mistakes made in copywriting for a website.
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A Beginner’s Guide to Twitter
13-Feb-2012
Don't have time to commit to writing a blog every day? Have a minute? Try tweeting instead. In 140 characters or less you can brand yourself, drive traffic to your website and connect with readers. It's a simple, but potentially powerful networking tool. Here's what you need to do to get started.
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5 Landing Page Mistakes
30-Jan-2012
The Call to Action is Unclear
Bring the user's focus to one thing. What is the main thing that you want visitors to notice first on your page. Apple does a good job of this on their landing page.You can also use Attention Wizard to track were visitors are looking on your site.
RECENT NEWS
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Content Management System (CMS): Which One Works for You?
08-Mar-2012
A content management system is a software that manages every element and aspect of your website. Each item of data gets stored in a CMS and allows many users to edit, update, and publish content easily. For those of us who are not technologically savvy, a CMS is easy to learn and update- making it the ideal option. But with so many CMS platforms out there- which one do you choose? We've explained 3 of the most frequently used CMS platforms to help you make your decision!
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Steps to Social Media Success
07-Mar-2012
Social Media is an easy way to reach your audience, and yet, it is difficult to measure its success and effectiveness.
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Creating a Style Guide
06-Mar-2012
When creating a mockup for a new website, I try to keep the number of type styles to a reasonable amount, and check if there is a clear purpose for the styles and hierarchy. By doing this the final product will be more cohesive and consistent. As you get further into the project it's common to forget the original purpose behind your typographic style choices.




